BEHAVIORAL FINANCE AND ITS IMPACT ON INVESTMENT DECISIONS
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Abstract: BEHAVIORAL FINANCE AND ITS IMPACT ON INVESTMENT DECISIONS
This study explores the impact of behavioral finance on investment decisions. Objectives include identifying common behavioral biases affecting investors, analyzing the consequences of these biases on investment outcomes, and proposing strategies to mitigate their effects. A survey research design is used to collect data from individual and institutional investors. Using Taro Yamane's formula, a sample size of 350 investors in Lagos, Nigeria, ensures comprehensive coverage. The reliability coefficient score of the survey instrument is 0.87. Findings reveal that behavioral biases, such as overconfidence and herd behavior, significantly impact investment decisions, often leading to suboptimal outcomes. Recommendations include investor education programs focused on behavioral finance principles and the integration of behavioral insights into investment advisory services.
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